Health is a key driver behind the growing trend for veganism



Health is a key driver behind the growing trend for veganism and is also a priority for consumers due to the outbreak. For example, 17% of Spanish consumers agree that COVID-19 has made a vegan diet more appealing. This figure rises among younger consumers and peaks at 26% of 25-34s, according Mintel.


A study from The Vegan Society found that flexitarianism grew during lockdown, with one in five Brits reducing their meat intake, and 15% choosing to reduce their dairy and/or egg intake.


The pandemic has reinforced the importance of having a healthy immune system, and keeping healthy is paramount to consumers during this time. A quarter of French consumers claim to be eating more fruit and vegetables, rising to 39% of 16-24s.


Similarly, just over a third of UK consumers said that the outbreak has prompted them to add more nutrients that support the immune system to their diet. This rises to 54% of 16-24s.


Source: Mintel

With consumers increasingly concerned about their own health and wellness, plant-based brands need to emphasise the presence of inherent and added nutrition, and deliver functional health benefits, to appeal as part of a broader wellness regime.


Blends Ltd can help your business to develop vegan products. We offer a range of natural flavours suitable for vegetarians and vegans, also ingredients such as vegetable glycerine, sweeteners, CBD and more that can be applied in food and beverage products.


Contact us

sales@blendsltd.co.uk


Source: Mintel




ADDRESS

Blends House

Overbrook Lane

Knowsley Business Park

Liverpool

L34 9FB

0151 548 3000

sales@blendsltd.co.uk

FOLLOW

  • Facebook
  • Twitter
  • Instagram