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Trends | 2020 is expected with healthier options into the market

People are looking to “functional” ingredients. A new wave of ingredients promising a range of different, specific health and wellness benefits – from better sleep and relaxation to mental acuity and beauty.

Global brands are capitalising on positive nutrition as a way to fight the decline in sales of food products. The appeal of added nutrients is a reason to engage the younger audience in particular, and will prompt more premium varieties to be launched into the market. The brands need to identify individual ingredients to help customers make choices when they have special dietary needs. By 2020, we expect to see more healthy options in the market with low sugar, low calories and natural flavours.

Now the preference for natural, simple and flexible diets is leading consumers to seek more fruits, vegetables, grains and other plant-based ingredients within the products they purchase. This trend is evident in the sweet bakery category with vegetables such as carrots, pumpkin, beetroot and sweet potato already being widely used -providing both flavour and added texture.

Over the next two years, the bread category is expected to see more flavour innovation powered by plants. Western bread producers could particularly seek flavour inspiration from Asia as legumes, vegetable, herbs/spices and seeds/nuts are common in the region.

Spicy flavours from Latin America and Asia – such as Chinese Five Spice, Kaffir Lime Leaf, habanero, cayenne and cardamom – will become popular additions for food and drinks. Prized for their versatility in both flavour and function, many of these ingredients are already well-known in beverages.

Blends have been developing high quality ingredients for the food and beverage industries for years. We offer products like MCT, CBD and Natural Flavours, such as Spice, Citrus, Botanicals and more that can provide health benefits.

We are able to offer healthier ingredients suitable for multiple applications in the food and beverage industries!

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